AIGA Get out the vote 2016
CHAPTER TOOLKIT + POSTER CAMPAIGN COMMITTEE
During the Spring of 2016, I was asked to join AIGA's Design For Democracy initiative's 2016 GOTV committee tasked to promote the national poster campaign / Google Art project and to create a toolkit to help engage and empower chapters to get out the vote in their own communities. Our audiences included AIGA chapter leaders, AIGA members, and the broader community. Our main goal: to increase chapter participation in our 2016 campaign. Our secondary goal: extending participation beyond the presidential election in 2016 and reestablishing Design for Democracy as a mobilizing factor in growing better citizen engagement overall.
Because of my experience with the National Leadership Retreat, I was also tasked with helping to reveal the toolkit to chapter leaders at the national gathering of leaders in Raleigh during the retreat in June 2016, as well as to raise excitement and awareness around the poster campaign. At each leadership retreat, every chapter leader is inundated with information around every initiative from Women Lead to Design for Good to Diversity + Inclusion. Our committee's goal was to invite the interest of chapter leaders in our initiative and successfully encourage them to bring our goals to their local chapter boards and communities.
THE individual ROLE I CARVED OUT
My experience with previous toolkits as a chapter leader helped me empathize with chapter programming leads: what were the barriers to the standard PDF toolkit? how do I easily find ideas relevant to my chapter makeup and size? how do I easily find programming that works with our resources? I proposed and created an online toolkit / catalog organized to offer programming based on chapter size, location and resources available.
The main objective of the AIGA Get Out the Vote campaign was to engage chapters and their communities in the poster campaign by programming local events throughout the year organized by AIGA chapters and student groups across the country in partnership with League of Women Voters affiliates and other local partners, by building and presenting an online gallery of original, nonpartisan posters for printing and public distribution, and by organizing exhibitions in conjunction with the Republican National Convention (Cleveland, July 18-21, 2016), Democratic National Convention (Philadelphia, July 25–28, 2016), and AIGA Design Conference (Las Vegas, October 17–19, 2016).
Overall, 30 chapters hosted 50+ GOTV events to reach 15,000 members in less than a year.
Learn more about our impact by downloading the impact report.
The 2016 AIGA Get Out the Vote committee members included Karen Kurycki, Lee Zelenak, Antionette Carroll and Jennifer Visocky OGrady (national board lead).